Scott Weisbrod is VP, Strategy at Blast Radius, which is part of The Wunderman Network and WPP Group of Companies. This is his personal blog where he shares insights and opinions based on his 15 years practicing customer experience strategy and design.

As VP, Strategy at Blast Radius, his responsibility is to lead and support the digital strategy team. His team is comprised of a diverse group of skill sets ranging from social to business to brand to performance measurement plus on-staff anthropologists and ethnographers.

Previously, Scott led client services and digital strategy at leading digital agencies including Critical Mass and Teehan+Lax. His clients have included USAA, AT&T, BMW, Citibank, Mercedes-Benz, Dell, Nike Canada, Ford US, Bacardi, Mircosoft Canada, Kodak, TD Canada Trust, Scotiabank, LCBO, and Nokia.